The SEO Expert Quiz
The
maximum length of titles displayed in Google's search result is typically:
A: 155 characters
B:
512
pixels
C: 60-80 Characters
D: 44 Characters
E: Varies by browser resolution
In
the following HTML snippet: <a href="http://moz.com"
title="SEO"><img src="img/software.jpg"
alt="Marketing" title="Tools" width="100"
weight="100"></a> What is considered the anchor text of the
link?
A: http://moz.com
B: SEO
C:
Marketing
D: Tools
E: software
When
is using rel="nofollow" NOT appropriate?
A: Paid links
B: Untrusted content
C: Press releases with optimized anchor text
D: Widely distributed footer links
E:
None;
all of these are appropriate
Which
of the following types of sitemaps is NOT supported by Google?
A: News
B:
Product
C: Image
D: Mobile
E: Video
What
is the maximum number of URLs typically allowed in an XML sitemap file?
A: 500
B: 5,000
C:
50,000
D: 500,000
E: 5,000,000
In
the following URL: http://store.example.com/category/keyword?id=123#top
"store" represents the ____ and "com" is the ________
A:
Subdomain,
Top-Level Domain
B: Root Domain, Subdomain
C: Subfolder, Top-Level Domain
D: Page, Root Domain
E: Top-Level Domain, Protocol
What
is the optimal HTTP status code to permanently remove a URL from Google's
index?
A: 301
B: 302
C: 404
D:
410
E: 500
True
or false: A 301 redirect passes roughly the same link equity as using the
rel="canonical" tag.
A:
TRUE
B: FALSE
Which
of the following would be the best choice of URL structure (for both search
engines and humans)?
A:
www.wildlifeonline.com/animals/crocodile
B: www.wildlifeonline.com/category/277/article/563
C: www.wildlifeonline.com/O0665?id=563&cat=277
D: text.wildlifeonline.com/category/crocodile
E: www.wildlifeonline.com/563
How
can meta description tags help with the practice of search engine optimization?
A: They're an important ranking factor in the search
algorithms.
B: They help to tell the search engines which keywords are most
important on your page.
C:
They
serve as the copy that will entice searchers to click on your listing.
D: Trick question; meta descriptions are NOT important.
The
de-facto version of a page located on the primary URL you want associated with
the content is known as:
A:
Canonical
Version
B: Empirical Version
C: Heretical Version
D: Preferential Version
E: Home Page
Which
HTTP server response code indicates a file that no longer exists? (File Not
Found)
A: 500
B: 301
C: 401
D:
404
E: 300
Which
HTTP server response code indicates a page that has been permanently relocated
and all links to the old page will pass their influence to the new page
location?
A: 302
B:
301
C: 311
D: 500
E: 300
If
you want a page to pass value through its links, but stay out of the search
engines' indices, which of the following tags should you place in the header?
A:
NOINDEX,
FOLLOW
B: NOODP
C: INDEX, NOFOLLOW
D: NOINDEX, NOFOLLOW
E: INDEX, FOLLOW
Which
of the following methods is best used to handle duplicate-content URLs that
include parameters or tracking code?
A:
The
rel="canonical" tag
B: Use numbers for your parameters, because Google won't crawl
numbered URLs
C: Use the robots.txt file to block spiders from crawling the
URLs with extra parameters
D: Answers A and B
E: None of the above
If
you have a page at www.example.com/page1, which of the following robots.txt
directives prevents search spiders from crawling the URL?
A: Allow: /
B: Disallow:
C:
Disallow:
/page1
D: Both A & C
You
decide to add a blog to your ecommerce site. What is the preferred url
structure?
A:
www.example.com/blog
B: www.blog.example.com/
C: Create new site at www.blog.com and link it to
www.example.com
High-quality
links to a site's homepage may help to increase the ranking ability of deeper
pages on the same domain.
A:
TRUE
B: FALSE
Pages
generated by search results (Search within Search) are a good way to add
content to your site.
A: TRUE
B:
FALSE
Google's
Panda update was also known as the ______ update.
A: Quality
B: May Day
C:
Farmer
D: Vince
E: Caffeine
In
general, internal links pass about the same value as external links.
A: TRUE
B:
FALSE
Which
of the following links is likely to pass the most value from a single page?
A: A universal footer link
B: A navigational link contained in the header
C: A left-hand navigation link
D: A right sidebar navigation link
E:
A
link contained in the main body text
What
link format is used to fight blog comment spam?
A: rel="canonical"
B: rel="follow"
C: rel="author"
D:
rel="nofollow"
E: rel="attribute"
To
give credit for duplicate content that appears on another site, use...
A:
A
cross-domain canonical tag
B: A prominent link within the content at the top of the page
C: File a DMCA copyright notice
D: Give the author thanks in the body of the text
E: Send them ice cream
If
a page includes more than one rel="canonical", Google will...
A:
Ignore
them all
B: Count the first one
C: Count the last one
D: Guess which one makes more sense, and use that one
Best
practices for rel="canonical" link elements include:
A: Relative URLs
B:
Absolute
URLs
C: Nofollow the link element
What
is an example of a "soft" 404 error?
A: A page that returns a 404 HTTP response code, but quickly
changes to a 200 a short time later.
B:
A
page that returns a 200 HTTP response code, and displays a blank page.
C: A page that displays a 404 HTTP response code, and displays
a 404 error page.
D: A page that returns a 404 code with pillows.
True
or false: rel="canonical" can be used to point to content on a
different domain.
A:
TRUE
B: FALSE
The
X-Robots-Tag should be located:
A: In your robots.txt file
B: In the <head>
C:
In
the HTTP headers
D: Anywhere inside the <body> element
E: In Robert Downey Jr.'s basement
Of
the following, the best way to keep a URL from appearing in search results is:
A: Block robots from crawling the page in the robots.txt file
B: Nofollow all links to the page
C: Use the META robots NOODP tag
D:
Use
the META robots NOINDEX tag
If
the robots <META> tag is missing, the default is:
A: NOINDEX, NOFOLLOW
B:
INDEX,
FOLLOW
C: NOINDEX, FOLLOW
D: INDEX, NOFOLLOW
E: NOINDEX, NOFOLLOW, NOARCHIVE
The
minimum REQUIRED tags in an XML sitemap include:
A: <urlset>
B: <url>
C: <loc>
D: None of these
E:
A,
B, and C
When
including Open Graph (OG) tags on a webpage, which of the following is NOT a
required property?
A: og:title
B:
og:description
C: og:image
D: og:url
E: og:type
True
or false: For best results, incorporate authorship markup on every page of your
website, including the homepage and category pages.
A: TRUE
B:
FALSE
All
other factors being equal, which would be the most desirable link profile?
A:
One
link from each of 100 different domains
B: 1,000 links all from one domain
C: 10,000 internal links
Which
group of ranking factors do SEOs generally consider to have the largest
influence on rankings?
A: Engagement Metrics
B: Social shares
C:
Link-based
metrics
D: Site speed
E: Exact match domains
Generally,
Google refreshes its Panda data:
A: Daily
B: Weekly
C:
Monthly
D: Yearly
E: Never
Google's
recommended format to implement structured data is:
A:
Microdata
/ Schema.org
B: Microformats / vcards
C: RDFa / XHTML
Implementing
structured data may help:
A: Lead to rich snippets in search results
B: Enchance CTR from search engine results
C: Search engines understand your content
D: Your content to appear in specialized search results like
"in-depth Articles"
E:
All
of these
Implementing
authorship on your content:
A: Guarantees a rankings boost through Author Rank
B: Disassociates your content from spam
C: Prevents duplicate content
D:
May
lead to enhanced CTR through authorship photos in search results
E: Helps get you that book deal
Google's
recommended actions for paginated content include:
A: Specify a "view all" page
B: rel="prev" and rel="next"
C: Do nothing
D: A and B only
E:
A,
B, or C
In
the following attribute: hreflang="en-US", "en" is the
_____ and "US" is the _____.
A: alternate, language
B:
language,
region
C: United States, English
D: region, language
E: entire, universal symbol
Which
of the following URL structures is NOT recommended to signal language
targeting?
A: ccTLDs (example.de)
B: Subdomains with gTLDS (de.example.com)
C:
URL
parameters (example.com?loc=de)
D: Subdirectories with gTLDs (example.com/de)
Which
element of a link does Google NOT consider?
A: The relationship/ownership/influence of the linking domain
and linked-to domain
B: The rel="nofollow" attribute
C: The domain on which the linking page is hosted
D:
The
HTML <id> attribute
Which
of the following statements about anchor text is true?
A: For non-commercial queries, anchor text is less influential
on a result's rankings.
B: If a URL itself is the linking anchor text, Google will
treat the page's title element as anchor text, while Bing will use the URL.
C:
When
an embedded image is linking, the alt attribute of the image may be treated as
anchor text.
D: Anchor text is mostly ignored by Google in 2014, but was
powerful in years past.
Google+
influences Google's search results in which of the following ways:
A: For logged-in searchers, webpages that have been shared or
+1'd by people you follow may appear higher in the results
B: For logged-in searchers, webpages that have been shared or
+1'd by people who follow you will appear higher in the results
C: Those with Google+ accounts can connect them to their
published works to nudge Google search to show authorship next to their pages
in the results
D: Options A & B are both true
E:
Options
A & C are both true
Which
Google update was closely associated with speed, faster indexing and fresher
web results.
A: Penguine
B: Panda
C: Venice
D: Vince
E:
Caffeine
What
are valid reasons why your webpage's title may not appear in Google's search
results exactly as it does in the page title element in your HTML?
A: Google has overwritten your title element with a title taken
from the Yahoo! Directory.
B:
Your
title does not contain your brand name or other key terms in the users' search
query (or doesn't include them at the start of the title element), so Google is
using text from elsewhere on the page.
C: Google is pulling a title for your webpage from one you
entered into an AdWords ad for that URL (that produces a higher clickthrough
rate).
D: Your page contains the meta "title-h1" tag
specifying that Google should use the text within the H1 in place of the title
element for the search results listing
E: Both options B & D
Which
of the following are true about the growth of mobile vs. desktop search in
Google?
A: Mobile search queries overtook desktop in 2013 and are
expected to continue growing faster.
B: Desktop search queries are now shrinking, and mobile is
growing, but will not overtake desktop in the next 2-3 years.
C:
Both
desktop and mobile are growing, but mobile is growing faster and is expected to
overtake desktop in the next 1-2 years.
D: Desktop is not growing (but not shrinking much). Mobile is
expected to overake desktop in number of queries by 2016.
Which
type of link has NOT been mentioned by Google as being risky for SEO?
A: Embedded links from infographics
B: Guest blog posts
C:
Text
link advertisements with rel="nofollow"
D: Article submission and directory sites
E: Private link networks