SEO Consultant Job Description
The job description of an SEO Consultant has been transformed and skill-upgraded. With the contemporary focus on a Holistic SEO and systems integration approach, there’s a new set of job deliverables focusing upon the end-game of creating better content experiences for users. The SEO Consultant job description definition and bio comprises extensive strategic, analytical, and tactical skills converging the big picture requiring higher-level thinking and actions due to social media, Google+ integration, content quality scoring, mobile search, and ongoing search engine updates.
Organic SEO Consulting Duties and Responsibilities
SEO consulting duties, responsibilities, tasks and job descriptions now cover a dynamic spectrum of marketing disciplines in varied marketing channels functioning with interrelated relationships. What has remained constant over time are continuing needs to: achieve higher Google search engine rankings, get more content discovered, create lasting results, and improve conversion rates, all-while operating in a continual onslaught of increased competition.Examples of new terminologies and lingo creeping into the SEO Job Description and being written about in industry blogs include sophisticated disciplines such as Mobile App Search | App Store Optimization | Conversion Rate Optimization | Big Data | Real Time Penguin Updates | Cloud Computing | Information Architecture | Influencer Marketing | Accelerated Mobile Pages | Marketing Automation | Latent Semantic Indexing | Actionable Analytics | Voice Search Queries | Google Quick Answers Box | Retargeting | Mobile Advertising | Google Snack Pack | Featured Snippets | Knowledge Graph | User Experience | Schema and Structured Data Markup | RankBrain | Wearables | The Internet of Things| Buy Buttons | Messaging App |
SEO Specialist Job Responsibilities & SEO Job Description – Top 50 Tasks
Keep SEO Budget on Track – Manage campaign budget expenses, help stablish priorities, perform project management, document changes.Become knowledgeable about the customer’s search marketing objectives, industry, business niche, products, brand attributes, and competitive position
Optimize Web Pages – Integrate Keyword Phrases, Execute On-Page SEO Mechanical Elements (H-tags, Images, Text attributes)
Keyword Research Discovery + Analysis • Prioritize Keywords Targeting Strategy for head keyword verticals and long-tailed keyword phrases. Identify existing keyword rankings and potential new keyword targets.
Keyword Mapping: Map keywords to specific pages strengthening Content Silos
Compose Effective Headlines and subheadings! Write compelling unique Title Tags and Description metatags to induce more clicks in search results
Attain multiple Google top ten rankings positions for money keywords on home page, internal & Landing Pages, and Blog Posts using both tactics and longer-term strategies
Improve User Experience on Website: Increase Click Through Rates (CTR) in search engine results listings, Minimize Page Abandonment, Increase Page Views.
Diagnose Technical SEO Issues and resolve: Canonicalization, Pagination, 404 errors, 301/302 Redirects, Crawl Errors, Server Errors, Duplicate Content, Robot.txt file, XML sitemap and HTML sitemap problems, broken links, test and resolve website page load speed issues and conduct mobile-friendly test for readability and usability problems on different web browsers and screen resolutions
Perform Local SEO marketing campaigns – Google+ Local Places, Regional & Local Citations
Conduct a full SEO Website Audit and document Baselines and Benchmarks
Complete an Online Competitive Analysis • Reverse-Engineer Competitors’ Websites
Keep informed on Industry Trends, SEO Best Practices, and Google Algorithm Updates. This ability includes advanced knowledge on ‘what spam is’ to avoid it.
Guarantee a Search Engine Friendly Website for humans and search engines
Write Original Unique Content. Identify content gaps needing filled. Offer copy writing coaching tips. Raise content quality standards. Remove or update outdated content. Consolidate thin content onto fewer stronger pages, find and fix duplicate content.
Demonstrates proficiency in making content adjustments and tweaking content based upon measurable data. Pages should have genuine purpose, relevancy, and add value. Merge or consolidate content to yield fewer, stronger, web pages and remove thin content.
Recommend Call-To-Action features and CTA Buttons, Improve Conversion Rates
Provide SEO Recommendations + SEO Strategy based on Priorities, Budget, and Goals
Devise, Communicate, Educate for multiple kinds of changes warranted for improving website performance and improving targeted traffic acquisition to owned web properties
Know operational features of Content Management Systems: WordPress, Drupal, Joomla
Have general understanding of Web Development, Web Design, HTML coding, CSS
Understand key aspects of E-commerce Websites, Shopping Carts, and Photo Galleries
Implement Google Quick Answers Box Features into web pages to gain top-position Rich Snippets – Include hierarchical H-Tags, and Add Paragraph and Table Content HTML markup code along with specific answers for displaying rich content originating from Schema Markup that succinctly answers searchers’ questions in order to achieve Google position zero SERP rankings!
Use SEO Tools Effectively – Google Webmaster Tools, Google Analytics interpretation, bounce rate, crawl errors, SEO Queries, Impressions. Proprietary and third-party SEO tools identify trends and building blocks for achieving higher organic rankings – Semrush.com, Noblesamurai.com, Opensiteexplorer.com, Majesticseo.com, Keywordspy.com.
Use Best Internal Linking Practices that support usability and Marketing Funnels
Off-site SEO for Organic SEO rankings – develop a diversified inbound link profile via link building outreach strategies that attract natural relevant links to key landing pages. Pursue quality backlink relationships with authority sites for long-term results.
Recommendations for Global Navigation, Site Layout, Menu Systems, Sidebars and Footer
Expert Troubleshooter Capabilities – Use Diagnostics Software Tools, MS Office Skills
Develop Key Performance Indicators (KPIs) criteria for performance evaluation
Establish naming conventions and Taxonomies for URLs, sub-directories, subdomains, Files, Graphical Images, multi-media
Create a URL Map blueprint and road map document exhibiting Information Architecture that portrays the Hierarchy of Content priorities on the site
Evaluate how important Mobile Marketing Solutions, mobile websites, and Responsive Website Design are to their business plan when analyzing internet marketing priorities
Periodic Monthly SEO Reports & Web Analytics Reviews – Track Keyword Ranking Changes
Optimize social media accounts to generate referral Organic SEO Traffic. Utilize, develop, and setup Top Social Media Account Profiles such as Youtube SEO Optimization. Add social media share buttons and features
Assist with Content Distribution & Content Promotion in digital marketing channels: video portals, social media, email newsletters, public relations, blogging, photo image sharing
Discuss the basics of branding your business and building brand awareness visibility online, which comes from 5+ to 10 years of wide-ranging SEO consulting experience
Quality Control team output to confirm tasks completion based upon assigned roles and responsibilities assuring full accountability and execution. Quality control site launch.
Protect their client from Website Security Issues proactively before malware happens
Review Web Hosting status and Domain Ranking factors – avoid problems & reduce costs
Collaborate effectively with client for improving SEO results measured by earning more organic traffic independently, or as a key cross-functional marketing team member
Be proficient in assessing Client needs for Paid Search Advertising, pay-per-click or PPC
Explain the advantages and benefits of SEO so the customer understands why this marketing strategy is worthwhile versus the 100% paid search advertising model.
Responsible for leading monthly SEO meetings, client presentations, work reviews, progress update, personal meetings & conference call participation, proof demonstrations.
Advise customer on whether it makes more business sense to improve their existing website, or invest in a new website, new domain, and website design (pros and cons)
Set Realistic Expectations – Under Promise and Over Deliver! Treat people respectfully and professionally.
Ability to communicate complex concepts on client’s knowledge level without using excessive industry buzz terms, answer questions, training and coaching
Pay attention to both Offensive and Defensive SEO Campaign Strategies
Consults on how to best utilize other client-owned domains under their ownership.
Plan ahead for implementing the best marketing steps and future SEO Initiatives.
DO NOT make SEO Guarantees for rankings, only guarantee what’s in your control.
What SEO Specialists Do: Bring In Natural Search Engine Traffic
SEO Specialists provide consulting and internet marketing fulfillment services to enable business website owners to bring in more natural search engine traffic as a direct result of optimizing and promoting multiple digital marketing channel content versus off-line marketing techniques such as traditional advertising.For example optimizing digital marketing channels including:
Blogs
Publishing Useful, Relevant, and Unique Website Content
Directing Direct Traffic from Internal Website Pages via Internal Linking
Through Social Media Content Development
From using Content Curation
Using all On-site Search Engine Optimization Techniques
By Setting Up Optimal Website Structure, Design, and Layout
Publishing Exceptional and Sharable Articles on Industry Websites
Via Earning Incoming Editorial Links from Webmasters
Through Ongoing Advice, Adjustments, Measurements, and Continual Improvements