Our YouTube SEO services provide your company with a turn-key solution to video optimization.
As a part of your YouTube optimization services, our team (and your dedicated account manager) takes several steps to help your video earn shares, views, traffic, and even sales. A few of the steps in our process include:
1. Keyword research
Keyword research is an integral part of content optimization, and it’s just as important to YouTube SEO.
To determine what terms users are searching for on YouTube, our YouTube SEO agency will perform keyword research.
We'll be able to gain insight into what other phrases users are searching for that relate to the ones you want to target.
But what do keywords have to do with your YouTube SEO success?
Your target keywords should appear in places like your video titles, your video tags, and your video description. Optimizing your videos with your target keywords will help you climb the ranking ladder for the terms you want to rank for.
2. Optimize video thumbnails
Did you know that the click-through rate (CTR) of your videos has a lot to do with the thumbnail you choose? If it’s not engaging and encouraging, users will likely click on another video.
The thumbnail is the photo that you choose as the cover of your video and the image that users will see when they’re scrolling down through search results.
Our agency will provide video thumbnail optimization as one of its YouTube SEO services to encourage clicks and views.
3. Optimize your videos’ titles
Optimizing the titles of your videos is an essential YouTube SEO service that can make or break your ranking. After all, you want the title to encourage users to click your video while also including your target keyword.
If this sounds overwhelming, that’s where your YouTube SEO agency comes in to help.
They can optimize your video titles to ensure that they’re both click-worthy and optimized for rankings.
4. Optimize your description
Equally as important as your video titles are your video descriptions.
To ensure that your descriptions show off your videos’ best qualities, your agency will optimize your description for your target keywords and ensure that it’s long enough.
They’ll also make sure that all the small details are squared away, like your keyword appearing within the first 25 words of your description.
5. Optimize your tags
In YouTube, when you post a video, you can add tags. Tags help users that have never heard of you find you — they’re similar to hashtags on Instagram.
Typically, you should ensure that your first tag is the keyword you’re trying to rank for ultimately. Then, you’ll include different variations of that keyword, and some general umbrella terms for the topic you’re covering.
For example, if I post a video about how to make the perfect chocolate chip cookies, my tags would look something like this:
- Perfect chocolate chip cookies
- Baking chocolate chip cookies
- Chewy chocolate chip cookies
- Chocolate chip cookie recipe
- Baking
- Holiday baking
- Chocolate chip
These terms all have something to do with the word I’m trying to rank for, and they cover all my bases.
Why you need YouTube SEO services
If you’re on the fence about whether you need YouTube SEO services, the answer is simple — if you want users to see your videos, then yes, it’s a smart decision to invest in YouTube SEO marketing. If you’re okay with only getting a few views on each video, you probably don’t need YouTube SEO services.
Digging a bit deeper, if you’re a business, regardless of the industry, that wants to rise above your competition on YouTube, drive more traffic to your website, and even sell more products, it’s a great idea to invest in YouTube SEO services.
If you’re not convinced, here are three reasons you need YouTube SEO services:
1. The higher you rank, the more clicks you get
Like search results on Google, it’s easy to understand why the videos that appear at the top of search results tend to get the most clicks, and therefore, the most views.
YouTube’s algorithm, like Google's, uses a wide array of ranking factors to determine how videos rank on YouTube, and it’s YouTube’s goal to serve the most informative, beneficial, and on-target videos as possible to the searcher’s query.
That said, users likely won’t scroll very far through video results to find what they’re looking for — and they shouldn’t have to.
So, where do YouTube optimization services come in? When you employ YouTube SEO, it can help you get to the top of YouTube search result pages, getting you more clicks and views — which is nothing short of fantastic for both your business and brand awareness.
2. More engagement leads to higher rankings
Like we mentioned, YouTube, similar to Google, wants to serve only the best content to users based on their unique search query. To determine what videos are the best of the best, YouTube considers comments, likes and dislikes, and even video retention as part of their algorithm.
That means the more time you put into optimizing your YouTube channel to gain interactions like comments and likes, the more YouTube will see you as an informational and reliable source of information — therefore ranking you higher in search.
3. YouTube has a huge user base
Why should you opt for YouTube SEO services?
One of the biggest reasons is because of YouTube’s enormous following.
Did you know that the platform sees over 1.9 billion users log in monthly? That’s a lot of users, and we’re willing to bet that a large portion of them are interested in the products or services that your business offers.