Introduction:
Digital Marketing is a way of marketing in which we use the
internet to promote a product or service.
It is also known as online marketing and Internet marketing.
Benefits
0f Digital Marketing:
● Cost Effective
● Reach more people
● Easy and flexible
● Simple to measure
● Real-time results
● Greater engagement
Components of Digital Marketing:
● Search Engine Optimization
● Search Engine Marketing
● Display & Video Advertisement
● Social Media Optimization
● Social Media Marketing
● Affiliate Marketing
● Email Marketing
Search Engine Optimization:
● SEO stands for Search Engine Optimization
● It’s the practice of optimizing
websites to make them reach a high position in Google’s – or other search
engines
● SEO focuses on rankings in the
organic (non-paid) search results.
SEO Techniques:
On Page
Optimization: It
refers to all measures that can be taken directly within the website in order
to improve its position in the search rankings.
Off-Page
Optimization: It
refers to all the measures that can be taken outside of the actual website in
order to improve its position in search rankings.
Search Engine Marketing:
● SEM stands for ‘search engine
marketing
● SEM (Search Engine Marketing) is the
process of gaining website traffic by purchasing ads on search engines.
● Basically it is paid marketing.
Display
& Video Advertising:
Display
& Video Advertising lets you place ads across a vast variety of the
Internet to connect with potential customers. Display covers it all, sites both
large and small. Display accepts all types of ads – text, image, interactive
and video ads. Once you create your ads you can choose from many options to
best place those ads on websites that are relevant to your business goals.
Social Media Optimization:
Social Media
Optimization (SMO) is the process of increasing the awareness of a product,
brand or event by using a number of social media outlets and communities to
generate viral publicity.
● Facebook
● Twitter
● LinkedIn
● Instagram
● YouTube
SMO Includes:
● Optimizing the social pages.
● Creating shareable content regularly.
● Adding social widgets.
● Installing social sharing buttons.
Social Media Marketing:
Social Media Marketing (SMM) is a form of digital marketing that utilizes social networking websites as a marketing tool. There is a need to produce content that users will share with their social network to help a company increase brand awareness and reach maximum customers.
SMM Includes:
● Social media strategy.
● Engaging with the audience.
● Competition analysis.
● Social media strategy.
● Engaging with the audience.
● Competition analysis.
Remarketing:
Remarketing is used to show ads to people who have visited your website or used your App. You can then show your audiences ads for your business as they surf across the web.
Affiliate Marketing:
● Affiliate marketing involves a
merchant paying a commission to other online entities, known as affiliates, for
referring new business to the merchant's website.
● Affiliate marketing is
performance-based, which means affiliates only get paid when their promotional
efforts actually result in a transaction.
● Affiliate marketing is the process of earning a commission by promoting other people's (or company's) products.
Email Marketing:
Email
marketing is a way to reach consumers directly via electronic mail. Unlike
spam, direct email marketing reaches those interested in business.