| 1. Perfecting Keyword Research and Targeting |
| 2. Creation of descriptive HTML Title tags with your keyword and Brand – one of the most important factors in SEO |
| 3. Ensure title tag is less than 65 characters including spaces. |
| 4. Ensure description tag is less than 155 characters including spaces. |
| 5. Creation of meta description tags of the page including tagged facts and structured data about the Page. |
| 6. Creation of search engine friendly URL with relevant keyword or phrase with shorter length. |
| 7. Creation of static URL, avoid dynamic URL and session ID |
| 8. Creation of Meta Robots to allow the search engine to index the web page |
| 9. Creation of Meta Keywords Tags although not much considered by search engines. |
| 10. Creation of <Language> meta tag If your site is language-specific,. |
| 11. Use Canonical URL Tag to avoid duplicate content on your site from search engines indexing. |
| 12. Optimization of Global Navigation Link Structure |
| 13. Optimization of Breadcrumb Navigation Links Structure |
| 14. Optimization of Alternative Link Structures |
| 15. Ensure the use of three essential structures in site building i.e sequences, hierarchies, and webs. |
| 16. Decision on percentage of internal links on a page |
| 17. Decision on link location in Top menu, sidebar and footer. |
| 18. Use of varied anchor text in Internal linking |
| 19. Decision on number of Internal links within the content. |
| 20. Use of nofollow and dofollow Links |
| 21. Adding some outbound links on a page which has value to your site users. |
| 22. Make analysis of website ability to support browsing by testing it interactively |
| 23. Content optimization |
| 24. Checking Keyword repetition is done within reasonable parameters. |
| 25. Checking Keywords placement on important locations of the page also known as Content Structuring |
| 26. Ensuring optimum keyword density |
| 27. Use of Keyword variations including synonyms, singular and plural forms. |
| 28. Optimizing your sub- titles and proper use of header tags H1, H2 and H3 |
| 29. Creating keyword prominence, frequency and proximity |
| 30. Use of Hyphens or underscore in keyword separation. |
| 31. Use of image title and an “Alt tag”. |
| 32. Creating image name with your keyword or pharase |
| 33. Using a Keyword in bold/strong |
| 34. Use on the targeted keyword term/phrase in Italic/Emphasized |
| 35. Avoid Using frames |
| 36. If flash used do add the additional description in text. |
| 37. Proper use of Java script as search engine cannot index content in Java script |
| 38. Ensure proper site accessibility |
| 39. Ensure IP address is not blacklisted |
| 40. Check For broken links, 404 errors and dead links |
| 41. Creation of Sitemaps in text, HTML, RSS, ROR and XML |
| 42. Creation and Validation of Robots.txt File |
| 43. Creation of 310 and 302 redirection by using .htaccess file |
| 44. Optimizing your 404 page |
| 45. W3C css validation, checking your cascading style sheets (css) and (x)html documents with style sheets |
| 46. Google Analytics Account Set |
| 47. Create RSS feed and display RSS feed on website |
| 48. Create and Manage Google, Bing and Yahoo Webmaster Tool |
| 49. Google page speed test to evaluates the performance of web pages |
| 50. Google video sitemap generator |