ON
PAGE OPTIMIZATION:
- Keyword
Research: Research on what keywords can be targeted for the site.
- Keyword Finalisation:
To come up with the final list of keywords which we will target on the website.
- Competitor Analysis:
Competitor analysis on what keywords the competitors are using.
- URL Analysis:
Check if the URLS are search engine friendly.
- Site Structure Check:
Check if the site is structured is correct and the flow of information is
in the correct direction.
- Checking Keyword
Density: Check the overall density of the keywords on the site.
- XML Sitemap Creation:
Creation of XML site map
- Google Webmaster
Tools Accounts Setup and Registration: Creating a Google Webmaster Account
and submission of XML Sitemap so that the complete site can be indexed with
Google.
- Fetch as Google:
Individually Submitting pages which are not indexed with Google.
- Google Local / Maps
Registration: Creating a Google Local / Map account to submit the site.
- Google+ Account
Creation: Create Google Plus account. Google Analytic Setup: Review
of Google Analytic account.
- Mobile Website:
Landing Page for mobile websites. Enquiry Form Check: Check if the Enquiry
form is working fine.
- Mobile Site Compatibility:
Check if the site works with Smart Phones and Tables
- Broken Link Check:
Check for any broken links on the site.
- 404 Error: Check
if page not found on the site is returning a 404 error.
- Spelling Check:
Spelling Check on the complete website
- Grammar Check:
Check for any grammatical mistakes Site Speed Check: Check if the site is
taking too much time to download.
- Orphaned Pages:
To make sure every page on your website is linked to from another page.
A spider won’t be able to find orphaned pages.
- Content Crawling
and Indexing: Check if the content on the site is being crawled and
indexed properly.
- Synonyms: Use
of Synonyms on the site to get better results in ranking.
- Landing Pages: Finalising
which keywords will be targeted on the current website and if new content
pages are required to target more keywords.
- Meta Tag Creation:
Creating Meta Tags for the site which includes:
Page Title
- Meta Tag Implementation:
Implementing the Meta Tags on the website.
- On Page Content
Optimization: On Page content optimization to integrate the keywords
on the site.
- Creation of New
Content Pages: If required and their integration on the website.
- Creation of Article
Section on the website: Creating a section where all the articles would
be posted.
- Gmail Account: We would need 1 Gmail account from the client for account creation and submissions.
OFF PAGE OPTIMIZATION:
- Article Title Research: Research
on what topics the articles would be written.
- Article Creation:
Creation of articles based on the keywords we want to target.
- web2.0 Resources Setup and Submission:
The article would be submitted to the web2.0 Resources for this we would
have to setup account on resources like: Wordpress, Blogger, Tumblr, Squidoo,
Weebly etc.
- On Site Article Submission:
Submission of articles on the website.
- Blog Commenting: Research
theme related Blogs for posting comments.
- Registrations On SMO Portals:
Creating Profile on SMO Portals like Stumble Upon, Delicious, Digg, Myspace,
reddit etc.
- Video Creation and Optimization: We would create, upload, optimize and promote videos on Youtube.
REPORTING AND MONITORING:
- Weekly monitoring of the sites ranking
on search engines.
- Weekly Traffic Check through
Google Analytics
- Caching and Crawling Check.
- Enquiry form Check.
- Mobile Site compatibility Check:
Check if the site works with Smart Phones and Tables
- Monthly call to discuss the
progress of the campaign.
- Monthly Ranking Report would be sent.